Latin pop star artist J Balvin has sold 35 million records globally and, in a press release, McDonald’s CMO Morgan Flatley called him a “trailblazing international icon.” He also has a mantel full of awards, including the Global Icon Award from Lo Nuestro. The special promotion is expected to run until October 4 but, on Tuesday (September 15), McDonalds confirmed with USA Today that some of its restaurants are temporarily sold out of some of the ingredients for the meal while many others are experiencing shortages. Travis Scott, a.k.a. The Travis Scott Meal includes a Bacon Quarter Pounder with cheese, medium fries, tangy barbecue dipping sauce and a medium sprite. McDonald’s launched a limited time “Travis Scott Meal” (Quarter Pounder with cheese, fries with barbecue dipping sauce and a Sprite) in early September–the first time in 30 years the chain has named a menu item after a celebrity. "I couldn't be more excited to bring the Cactus Jack x McDonald's collaboration to life," Travis Scott said in a statement. 1 debuts in one year on the Billboard Hot 100. An immigrant's dream. Filed under fast food, mcdonald's, travis scott, 9/8/20. (The first was Michael Jordan in 1992.). In the second quarter, McDonald’s saw sales drop 8.7 % at stores open for at least one year. The burger alone adds 630 calories. You may opt-out by. Last week, Mickey Ds unveiled their Travis Scott meal deal. At the very least, it’s something fun to break up the monotony of bad news and social distancing mandates. Also in that release, McDonald’s noted that J Balvin’s meal is “next up,” leading some of us to believe this celebrity carousel could become a regular thing. Supply chain shortage rumors aside, McDonald’s embrace of these cultural juggernauts right now seems to be working, at least according to a number of analysts. The Travis Scott McDonald’s Meal is the first celebrity promotion since 1992’s Michael Jordan meal. The 2020 bingo card just continues to go crazy. Right here’s the factor in regards to the Travis Scott Meal, now at taking part McDonaldses close to you: It’s not only a Quarter Pounder combo with Sprite. [+] The chain added another celebrity meal promotion Monday with Latin pop star J Balvin. No idea who had Travis Scott and McDonalds ever working together on, well, anything. The chain added another celebrity meal promotion Monday with Latin pop star J Balvin. All Rights Reserved, This is a BETA experience. Travis Scott is the first celebrity to get their own special meal at McDonald’s since Michael Jordan had the McJordan in 1992. “In fact, it’s been so lit, some of our restaurants have temporarily sold out of some of the ingredients in the meal. The Travis Scott meal in McDonald’s released on September 8th. 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Travis Scott, also known as Cactus Jack, just became the first artist with three No. However, the chain’s recent playbook could bring it up to speed rather quickly. We personally can’t hate on the collaboration! Customers can order the meal on the app as well for $6 dollars. It’s barely been over a week since McDonald’s kicked off its collaboration with Travis Scott, the fast food giant is reportedly experiencing a shortage of ingredients due to the overwhelming popularity of the meal. UBS noted last month that franchisee checks are “better than expected.” Bank of America BAC McDonald's Corp. on Sept. 8 began selling a $6 meal named after Houston-born rapper Travis Scott. Travis Scott Pulled Up To McDonalds For Meal Launch And It Was Pure Chaos. (Photo by Jerritt Clark/Getty Images for McDonald's), By clicking submit, I consent to receiving BET Newsletters and other marketing emails. “We think [Travis Scott Meal] could be the start of a new promotional paradigm that weaves in the occasional short-term [limited-time offering] burst along with every day value and occasional six-to-eight week LTO,” Wells Fargo analyst Jon Tower wrote last week. Scott also launched a McDonalds-themed capsule collection in conjunction with their collaboration. Travis Scott will debut his own McDonald's meal on Tuesday at restaurants across the United States. Travis Scott and McDonald’s confirm they are exploring more promotional opportunities. During McDonald’s Share. Travis Scott meal end date: how long will the Travis Scott meal be available? McDonald’s thinks that means you’ll also want to eat like them. The Travis Scott Meal is available at all US McDonald’s outlets, except those in Hawaii, Alaska and US territories. On Sept. 3, Travis Scott and McDonald’s announced that they were collaborating on a celebrity meal called the Travis Scott Meal. The collaboration is the first time the fast food giant has had a celebrity meal since it partnered with  NBA legend Michael Jordan back in 1992. The success of this limited-time offering is also reportedly leading to a shortage, which, again, should be no surprise to those astute pop culture aficionados. That is, every item it consists of — a Quarter Pounder with Cheese, medium fries and Sprite — is already readily available on the McDonald’s menu. MCD McDonald’s will announce its Q3 earnings results on November 9, the same day it will present its 2020 investor update. McDonald’s trimmed its marketing spend by 70% during those first few months. All rights reserved. I have covered the restaurant industry since 2010 when I was named editor of QSRweb. According to media reports in People, the meal will be available until October 4th. Oh no. "We are … Grammy-nominee Travis Scott is a US-based rapper, singer and record producer. I later added fast casual and pizza beats to my portfolio as editorial director of. He has a bevy of BET Hip Hop, Teen Choice, Soul Train, NAACP Image, iHearRadio Music, MTV Video Music and Latin Grammy awards in his portfolio, as well as seven Grammy nominations. For astute pop culture aficionados, this probably wasn’t a major surprise. The meal will be available through November 1. The $6 Travis Scott Meal includes a quarter pounder with cheese, bacon and lettuce as well as a medium order of French fries with barbeque dipping sauce on the side and a Sprite It’s official: Demand for the Travis Scott meal gave a major boost to McDonald’s quarterly sales.. The Houston rapper personally ushered in the Travis Scott Meal at a McDonald’s in Downey, Calif on Sept. 8. It’s an “unprecedented collaborative partnership throughout meals, style, and group efforts, launching with [Scott’s] signature order on menus throughout the U.S.,” based on the press release. McDonald’s sales rose in the third quarter after months of negative numbers, thanks, in part, to Travis Scott.. McDonald’s said it saw sales jump 4.6% in the three-month period that ended on Sept. 30 compared to the same time period in 2019, according to CNN.. If we dig below the surface as to why all of this is worth watching, consider the power of celebrity influencers with that coveted younger demographic, especially during the COVID-19 pandemic. An order of medium fries from McDonald’s has 320 calories and the BBQ … It certainly wasn’t the only brand pulling back, and the general quiet of the space was particularly noteworthy for a quick-service restaurant segment that otherwise plows through full marketing calendars at a dizzying pace. Opinions expressed by Forbes Contributors are their own. The campaign was so successful, McDonald’s experienced a shortage of its signature Quarter Pounders. Users can unsubscribe at anytime. The meal also comes with medium fries and a side of BBQ sauce for dipping. Available at McDonald’s restaurants across the U.S., the Travis Scott meal includes a fresh beef Quarter Pounder with cheese, bacon, and lettuce, fries and BBQ sauce with a Sprite to wash it down at the price of US$6. I cover quick-service, fast casual and pizza restaurants. SBUX Most of those calories come from fat (36%) and carbohydrates (49%). So, that promise of a “sizable marketing war chest” was a welcomed sign of normalcy in an otherwise dark and confusing time. Here are all the artists who posted tributes to the late R&B singer. In fact, we know that whenever Travis Scott is up to something, we’ll be watching. But whoever that … Travis Scott's McDonald’s Meal Is Causing Shortages At Locations Across The U.S. © 2020 BET Interactive, LLC, a wholly owned subsidiary of Black Entertainment Television LLC. ... [+] The chain added another celebrity meal promotion Monday with Latin pop star J Balvin. The meal includes a Travis Scott burger which, as we already know, has a quarter-pound fresh beef patty, bacon, two slices of cheese, onions, pickles, lettuce, ketchup, and mustard on a sesame seed bun. The onset of COVID-19 in March and April forced chains to halt their marketing plans entirely or shift them to more appropriate campaigns such as free delivery for families hunkered down together. The Travis Scott Meal contains three of Travis Scott’s favourite items from the menu for just $6 (£4.65). This, he added, is the equivalent to one additional month of media in every owned market.  raised its estimates after indications of positive credit card data from the chain following the Travis Scott promotion. Article content. Rapper Travis Scott is about to become the first celebrity to have their name on McDonald's menu since Michael Jordan's "McJordan" nearly 30 years ago. Starting next week on September 22, patrons will have to order the meal through the McDonald’s app, according to USA Today. McDonald’s has some catching up to do here, particularly against its peers like Chick-fil-A, Starbucks Wells Fargo And why not?  Q2 earnings call in late July, CEO Chris Kempczinski said the chain had “amassed a sizable marketing war chest” for the latter part of 2020. UPDATE: The Travis Scott Meal at McDonald's is available to order exclusively through the McDonald's app as of Sept. 22 and expected to be available while supplies last … McDonald's Travis Scott Meal Calories. According to data from Kantar, social media engagement has jumped by 61% throughout the past few months and celebrities are pushing out content that seems to be relatable to those of us craving any semblance of normalcy. The Travis Scott meal has been such a success that McDonald's is running out. Trump's worst nightmare. Recall the phenomenon that was Wendy’s spicy chicken nuggets making a strong comeback thanks to Chance the Rapper’s tweet that generated a staggering 2 million likes. McDonald's This is the first McDonald's meal named after a … Travis Scott showed up to a Downey, Ca. STREAM EXCLUSIVE ORIGINALS, TYLER PERRY AND CLASSIC HITS, Madea’s Farewell The Play - Virtual Museum. That campaign on its own was wildly popular, but McDonald’s stepped on the gas just two weeks later with a Spicy Chicken McNugget launch–the first flavor change to the chain’s traditional Chicken McNuggets since the product debuted in 1983. © 2020 Forbes Media LLC. BET Newsletters are subject to our Privacy Policy and Terms From Sept. 8 through Oct. 4, the Travis Scott meal (which will set you back $6) includes a Quarter Pounder with Cheese, bacon, and lettuce; a medium World Famous Fries with BBQ Sauce to … This coverage spanned the gamut of topics that make up the foodservice space, from marketing and customer service, to the supply chain and display technology. McDonald's limited-time Travis Scott Meal was so popular, it led to a shortage of Quarter Pounders. WFC My work has been featured in publications around the world, including NPR, Bloomberg, The Seattle Times, Crain’s Chicago, Good Morning America and Franchise Asia Magazine. At that point, we should have a clearer picture of just how effective that war chest has been so far. T a major boost to McDonald ’ s thinks that means you ’ ll be watching official: for... Wildly popular menu items s in Downey, Calif on Sept. 8 began a. 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